FightCamp / Be Your Strongest Combination
FightCamp is the world’s premiere in-home boxing app that combines state-of-the-art technology with gamified learning from professional boxing trainers.
After their initial success, the FightCamp founders were ready for their brand to reflect the rich history of an art-form that has been changing lives for generations.
Working with Studio Paradise, we shifted FightCamp’s strategy from being purely fitness and results driven to embracing the potential for personal growth inherent in boxing.
FightCamp’s boxers ranged from beginners to professionals; from those whose life is boxing, to those who need to make a special effort to fit a FightCamp session into their busy schedule. We wanted to embrace this broad range of users by capturing what is essential to all boxers: self empowerment.
Drawing on a well-known boxing idiom, we developed the tagline: Be Your Strongest Combination
To accompany the brand’s tagline in advertising copy, we emphasized the
accessibility of FightCamp as an in-home fitness product.
For FightCamp’s brand and packaging copy, we developed language that was both familiar to the famous lexicon of boxing and that also re-enforced the messaging of personal growth and empowerment.
