Unyoked / Disconnect
Unyoked offers an escape from the grind of modern life via comfortable, off-the-grid cabins set in secluded wilderness.
The brand have been recognized as one of Australia’s fastest growing businesses and have recently expanded to the UK.
With the emergence of a number of imitator companies looking to copy Unyoked’s formula of providing short-term stays in remote locations, Unyoked were looking to reposition their brand to highlight what was unique to their offering.
Working with Studio Paradise, we developed a copy strategy which focused on Unyoked providing not just a product or service, but a holistic experience: Unyoked facilitated easy access to the healing benefits of nature.
Unyoked was not just a weekend getaway but an “antidote” or “remedy” to the stresses of modern life.
The copy we developed was playful, witty and a little tongue-in-cheek, to match the idiosyncratic character of the brand system Studio Paradise designed.
